Samsung NeuroLogica, Danvers, Massachusetts requested an integrated marketing campaign for a conference focusing on the emergency physicians sector.
For this animated banner ad, I wrote the copy, designed the layout, bought the advertising space, and designed the landing page in HubSpot which was launched from the call-to-action button. To optimize communications across all marketing channels, I designed and managed production of: an email blast, print invitation with response card, social media posts, journal advertisement, and print doctor door drops to promote Samsung NeuroLogica's attendance at the conference.
Led a creative team to design branding programs for mutual fund clients at The Boston Company Asset Management Company (now BYN Mellon Bank).
